We express commercialization but we value authenticity.

Realism
Realism is a aesthetic construct (a 'created' look) and put together by conventions.

Photo realism - merging a shot from something real into some film footage
Actuality - Real car crashes on TV
Realistic violence - filmed violence but enhanced with effects.
Unrealistic violence - Cartoon

Realism can be faked and we must not mistake it for authenticity.

Hyper Reality
A better expression of something than its real form. This is argued by the philosopher Baudrillard.

simulacrum

The Social Impact of Facebook and Twitter

Ambient Awareness
The idea of condensing your ideas into a small amount of words or symbols.

How close are you?
People can get to know each other on Facebook through chat and messaging, this will give them a sense of closeness. But on You tube you can actually see the person and therefor feel closer to them. The intimacy over the media varies between people, and some people think they can only be intimate over the media.

The fact that we have social media makes us want more relationships and lets them express them more.

We express commercialisation, but we value authenticity!

Testing Cultural Inversion

Individualism and Community

Inversion- Turning culture upside down.

When I think of the word community I think of the towns and villages with people working together in a shared environment and helping each other. Community is a group who share similar ideas or have passion for the same thing, such as their town. However, community could be seen as belonging to a group, and everyone wants to feel a sense of belonging from somewhere.

The online community is a different community to what people would think. It is a virtual community which evolves from members joining online. They become a form of contact with people you already know but also people you don't know. These people could become closer to you than the people you know in real life.

David Gauntlett

David Gauntlett was born in 1971 and is a British socialist and media theorist. He specialises in temporary media audiences, the everyday making and sharing of digital media, and the role of such media in self-identity and self-expression.

What is media in the online age?

For this topic I will be exploring media and what significance it has to the online age. Back in the days media was controlled by time, there were certain times for TV programs and radio programs, with no way of watching them again.

Media in the online age has changed the way the media connects with its audiences. Because of web 2.0 people can now consume more, and also interact and contribute to the web. Devices such as laptops, mobile phones and ipods allow access to the web at any time. Web 2.0 has seen the death of the schedule, there are no more limits to when and where you can watch things as we now have online catch up and on demand. Therefore people are spending more time online than watching TV.

Topics such as politics have now become more broadly recognised as social networking sites, such as facebook, update news on politics and other issues in the world so the younger generation can know more about our society. Web 2.0 allows users to contribute to the web, which means they can interact with the web and other people around the world. Everything uses the web, from companies to shops and magazines, online is where you have to be if you want to be recognised and want to develop as a buisness or socially. In other words, the web is taking over our lives.